Some details
Placing authenticity above business as usual in the beer market, New Belgium Brewing attracted an enthusiastic group of followers. For more than a decade, the brewer engaged CSG® to inspire their community of sustainability-minded craft beer enthusiasts.
CSG helped New Belgium tap into shared passions and perspectives to transform its followers into a vast community of brand champions.
From the
beginning, New Belgium’s product attracted beer fans, but it was the brewer’s culture and consciousness that won it a fiercely loyal following. CSG tapped into that shared sensibility to extend New Belgium’s solid base of aficionados, growing the company’s market share, brand awareness and bottom-line revenues across the country.Tour de Fat
Supported communications and managed influencer and community outreach for the brewery’s traveling celebration of beer, bikes and philanthropy, ultimately growing the Tour from a handful of events near the brewery’s backyard to 30+ markets.
Product launches
Served as an instrumental partner in developing and streamlining New Belgium’s strategy and messaging. CSG also was instrumental in securing visibility for beer launches, including some of the brewery’s hallmark beers such as Fat Tire Belgian White (the first-ever extension of the Fat Tire brand).
Sustainability initiatives
Helped New Belgium advance sustainability in the craft beer industry through content creation and thought leadership, including speaking opportunities, influencer outreach and crisis communications.
