Conversion Optimization and Testing for Online Retailer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the CEO of TouchUpDirect, a direct-to-consumer touch-up paint organisation. We solely act through e-commerce.
Desired goal
What challenge were you trying to address with Conversion Fanatics?
We have a sole sales funnel, and we were hoping to better our website’s conversion rate through testing.
Provided solution
What particular tasks were Conversion Fanatics responsible for?
Conversion Fanatics tested and examined elements of the sales funnel. We used their services as validation that we were approaching the sales funnel the right way. Thus far, we’ve done 18 experiments.
Was there a dedicated team?
I know we interacted with three team members. Our interaction with Will (Account Manager, Conversion Fanatics) was big. There were other nation working on the creative side.
How did you come to work with Conversion Fanatics?
I establish them on Google. I searched for conversion rate optimization (CRO) vendors and they came up. I liked the interactions we had with the nation at Conversion Fanatics we talked to precedently we began the project, so we went with it.
What are you approach expents (if diclosed)?
It will end up being almost a $50,000 investment.
What is the terminal result of working with Conversion Fanatics?
We began working in April 2019. The project is ongoing and will close in October 2019.
Results achieved
Are there any measureable or plum results?
They apprehend the aim of the project very well and tested all we needed. The biggest gains are in positioning upsells in a different light. We see other gains with the alterations that they’re doing, and it works out. Though, an equally significant result is that these tests validated the achievement of our running sales funnel.
Will, our account director, veritably comprehends what we’re doing. They also work on things that are outside the aim that were easy to test.
How did Conversion Fanatics accomplish from a project treatment standpoint?
Their team was excellent. Their team is in the top two of all vendors we’ve establish. Pleasant and interactive, they have early responses and a entire apprehending of the project. They give us additional ideas of what to test and are very nice to work with.
Will was the main point of touch and the project director.
What is (from your point of view) the key factor to pay observation while intercourse with Conversion Fanatics?
Conversion Fanatics were competitively priced. They did a big job of establishing expectations compared to other marketing vendors. It can be hard to do that for vendors, but their team did a nice job there.
What aspects of their work would you like to get betterd?
The toughest part we had was that their creative process didn’t precisely align with ours. Though, it wasn’t a big effect owing they were lucky to do revisions. We didn’t have a guideline for creative goods in the commencement, so it wasn’t veritably their defect. As they conversant almost our brand, they got better.
Do you have any advice for possible clients?
Understanding your own expectations precedently going into an contract is nice. On the creative side, if you have a powerful brand, make sure you give those goods to them so it makes everybody’s work easier.
