Some details
Purpose
Develop 360 integrated corporate campaign aimed at the public, key medical and political influencers.
Art &, Creative Director
Christian Pollock
Problem
The pharmaceutical industry has been under scrutiny due to rising costs and questionable clinical performance. For years, the industry has been
plagued with a negative reputation and declining trust from the public.Solution
Using the storytelling approach, Pfizer uses its people to unveil the science behind its products, from ideation, to inspiration, to the medicine that provides relief for millions.