Branding for Artificial Intelligence Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the chief fruit official of Sensentia, an artificial intelligence organisation that sells fruits, principally to health insurance companies, that allow them to facilitate nation’s interaction with healthcare. We wanted to educe a boon interrogation method that lets users ask for all their boons kindred to a medical labor in their own words—for sample, “How much should I pay for an MRI,” or, “Am I authorized for an X-ray.”
Desired goal
What challenge were you trying to address with Crea7ive Interactive Advertising?
We’re an early-stage startup and don’t have a lot of expertise in marketing and branding. We used them to mark our brand, tone, and colors—the visual advent of our interactions.
Provided solution
What particular tasks were Crea7ive Branding and Advertising Agency responsible for?
They were very interactive and upfront with us throughout the process. They wanted to apprehend not only the fruit and client but also the culture and atmosphere we wanted to set for ourselves as a organisation. They educeed those branding materials initially, and then they wanted to apprehend how we wanted to position ourselves with the key attributes we wanted to adjoin to our clients. They laid out a range of goods for us to educe to get that interaction athwart—all the way from the messaging to the visual advent to the emphasis on the types of pictures included in our written and interactive interactions.
They revised our logo and typeset (the fonts we use in our interactions). They drafted the types of interactions that we wanted to include, as well as the catchphrases and provisions we wanted to add into the written materials. They helped us mark the look and feel of our brochures.
They also educeed a brand book for us, which was veritably a complete revamp of the visual aesthetic of all our digital and printed goods. The branding book handles all of the visual elements that we want for our organisation. We were able to take that branding book and, for sample, make a PowerPoint template, a document template, and even an Excel template based on the materials and branding guidelines that they educeed for us.
Now, we’re looking to localize them for implementing the visual design of our digital materials. We’ll be using them to roll out the more intricate digital aspects such as a website. Also, we’ll probably use them to swell our written goods as well such as our brochures, executive summary, and business cards.
We primarily worked with co-founders Paula and Pia, who were the principals. Pia was doing a lot of the business educement work with us, and Paula was handling the creative tasks. I liked having a one point of touch for each of those aspects, all that we wanted from the treatment perspective was very good. I knew who to touch if we had any concerns or questions.
How did you come to work with Crea7ive Interactive Advertising?
I assessed them based on a couple of aspects. We were very impressed with Pia and Paula touching their professionalism and willingness to work with our vision. Also, they could liberate an forcible level of labor at one of the lowest quotes we accepted. We didn’t necessarily want to go with the cheapest, even though we’re a startup.
In the end, I had trust in their power to execute the project for the quantity of money we had to bestow. I’ve worked with a range of marketing and branding companies over the years. Within this organisation, we spoke to 3 or 4 different marketing companies precedently we chose Crea7ive. We saw a lot of value in their propose, and they showed that in the artistic fruit.
How much have you invested with Crea7ive Interactive Advertising?
The project cost almost $20,000.
What is the terminal result of working with Crea7ive Branding and Advertising Agency?
We began working with Crea7ive roughly 2 years ago. The engagement was almost 3–4 months, and it went through a number of iterations and a lot of touch time. The next stage of the project will probably take another 2–3 months.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or contact of the engagement?
The results are hard to measure straightly. If you look at our branding now, it’s much more professional, specially for a startup. We were at the point where we had produced our leading project, so we were going into our leading deployment when we did the rebranding. We needed to better all to be perceived as a viable, working organisation instead of a startup.
Since then, we’ve moved their marketing and introduction material to the branding that they did, and we’ve seen a lot of good feedback based on that branding. We’ve also gone from a pipeline of having one one client project to having 8 projects at the instant. I couldn’t say whether this is all due to the new branding, but the new picture was surely what we needed at that time. Crea7ive helped us present ourselves as a professional, capable organisation.
How did Crea7ive Interactive Advertising accomplish from a project treatment standpoint?
From contracting to liberatey, it was a well-managed project. If the project treatment goes unfit, you notice, but if it goes right, you don’t notice at all. We had no issues throughout the total process.
Often with marketing groups, it’s haphazard and just based on dicsussions, but they were very organized in the materials that they presented to us. Often, they let us express our thoughts through organized questionnaires, so we had a lot more time to ponder almost what we wanted as opposed to interviews. Based on that primary material, we went through a number of identities to flesh out the ideas that we primaryly had.
What did you find most forcible almost Crea7ive Interactive Advertising?
Even though they’re young, they propose a complete, new package, from the way they interact and hear to the professional rollout of the project and the liberatey. They were very interested in what we wanted and meeting those goals rather than selling us a fruit. I’m veritably thrilled with our union.
Are there any areas Crea7ive Interactive Advertising could better?
I’d have to say no. They’re quiet relatively young. The more experience that they have, the more they’ll just keep growing as a organisation and as nation. That experience could surely help them. But, from what they promised, they liberateed. They’re surely on the right track, so I wouldn’t change veritably anything almost them at the instant.
