Some details
About Client:
McDonald',s India operates through two franchises that are Hardcastle Restaurants Pvt. Ltd. and Connaught Plaza Restaurants Private Limited. The Hardcastle Restaurants Pvt. Ltd. manages the 300+ McDonald’s restaurants in the west and south India since 1996.
Challenges:
The client was using backlit menu displays to promote their new campaigns and discount
offers. It was a time-consuming method and also required considerable investment for logistic, printing, distribution, etc. The process of menu board replacement used to take three to four weeks.Solution:
Credencys replaced the backlit menu display with Xynage - the smart and easy-to-operate digital signage solution. We have successfully installed the digital signage solution for 1700+ screens across 240+ McDonald’s outlets in India.
Xynage enables the client with the complete flexibility to update menu boards, manage &, run marketing campaigns from a centralized system, and promote local offers and deals. It allows the client to save cost for printing, distribution, and maintenance cost of menu boards for all McDonald’s outlets.
The digital signage solution allows the client to run different media files such as images, videos, etc. on a single screen. Moreover, Xynge allows for the menu board creation, centralized content management through customized CMS, automated &, event-based content scheduling, and offline content storage.
Using Xynage the client can run dynamic menu board at zero maintenance cost with the least operational cost.