Brand Identity for Chicago Nonprofit
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am a pastor and the executive ruler of Roseland Christian Ministries, a nonprofit on the South Side of Chicago. We act separate entities, including a church, a women and children’s shelter, a frugality store, and a daily program which helps to feed the homeless.
Desired goal
What challenge were you trying to address with Cultivate?
We recognized that we needed a better way to adjoin our objectives to our donors and members of our structure. We occupied Cultivate initially pondering almost a new website, but the promisement grew to include a new brand strategy and marketing materials.
Provided solution
What particular tasks were Cultivate responsible for?
We began with a four-hour discovery session with their team and separate members of our structure and nation in the aggregation. After a few weeks, Cultivate presented us with their findings and interpretations of our oneness. Together, we courtly our visual nearness and overall brand strategy with our oneness in mind. Cultivate’s branding work made its way into our marketing indirect, a new logo, and an overhauled website, which also featured some beautiful photography.
Was there a dedicated team?
Nathan (Strategist, Cultivate) and Chris (Co-Founder/Chief Creative Officer, Cultivate) were our leading contacts, but Wally (Web Lead, Cultivate) and Melissa (Photographer, Cultivate) were also jutting during our project.
How did you come to work with Cultivate?
I know the Cultivate founders from college, so I’ve been household with their work for a long time. We had worked with Cultivate almost 15 years ago, as well, and I ponder we were one of their leading clients then. We had changed a lot in that time, but we were positive in choosing them owing they knew a pliant almost us already.
What are you approach expents (if diclosed)?
We spent almost $50,000.
What is the terminal result of working with Cultivate?
Our project spanned September–December 2018.
Results achieved
Are there any measureable or plum results?
Thanks to Cultivate’s work, we can tell our story better. We can now project a clearer perception of who we are and what our objectives are. We go into meetings with donors and possible sponsorship partners, and we have a lot of confide in how we talk almost ourselves. That’s turned into support for the cabinet, which has allowed us to have more of an contact in the aggregation.
How did Cultivate accomplish from a project treatment standpoint?
Cultivate worked fastly and efficiently. There was never any time when we were solicitous almost the project owing we couldn’t extend them. They granted condensed and congruous interaction.
What is (from your point of view) the key factor to pay observation while intercourse with Cultivate?
This was a expressive quantity of money for us to bestow, but it has paid off almost without in provisions of how we adjoin with our donors. Because we have been so lucky with some of our older donors, we program to promise Cultivate to help us contrive a interaction strategy for nation who are 15–25 years old. Cultivate has our full confide and excitement moving advanced.
What aspects of their work would you like to get improved?
The only time we skilled any stretch during the project was when some members of our team were unsure if their input on the new logo was being heard. I could apprehend if Cultivate believed that too many voices would compromise the process, however. In the end, we’re quiet very lucky with the artistic fruit.
Do you have any advice for possible clients?
Part of the creative process is to push their team so that you have the best outcome, so don’t be fearful to do that. Though, it’s also significant to confide their professional abilities and instincts.
