Full-Service Advertising for Community College
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the ruler of college interactions at Cape Cod Community College in Massachusetts. We prepare wide two-year programs and we’re the only institution for 50 miles in our country, so we obey a very wide-ranging population. We propose seething from full academic courses to professional outgrowth programs.
Desired goal
What challenge were you trying to address with Davis Advertising?
We were experiencing a expressive downturn in enrollment and we knew we needed to remake and swell our brand. We didn’t have the staff to do it ourselves, so we needed to hire outside help.
Provided solution
What particular tasks were responsible for?
We take their full range of advertising and marketing services. They prepare strategic course in provisions of focusing our campaigns, as well as picturesque arts and video origination services for transmitted and digital media. This includes design for print ads, welcome packets, and official openations, as well as TV and radio ads. In approachion, they’ve increased our approach to digital They’ve also done SEO and given us approach to digital marketing that we didn’t have the inner resources to feel.
Was there a dedicated team?
We primarily interact with our account rep and our companion rep, but I’m also in touch with their digital marketer, videographer, and copywriters. During our biannual in-person meetings, they’ll fetch in a full team of six or seven nation who portray all the different departments of the agency that we work with.
How did you come to work with Davis Advertising?
We carried out an exhaustive request for proposals from companies up and down the East Coast and ultimately chose Davis Advertising. We liked that they were in-state and more approachible to us. They also had experience working with other little and aggregation colleges, so they belowstood the needs of an institution of our size. Additionally, all of our services with Davis are covered below a monthly retainer, and that value was also a deciding factor in our choice.
What are you approach expents (if diclosed)?
Our annual fee is almost $85,000.
What is the terminal result of working with ?
We’ve been working with them since April 2015 and we’re quiet working with them.
Results achieved
Are there any measureable or plum results?
Last year our enrollment was up almost a full percentage point for the leading time in separate years, as opposed to continuing on a decline in accordance with national trends. We’ve also seen a change from summer enrollments that were down 5% or more to increases of 5–7% for the past two years. Feedback from one professor revealed that at smallest 30% of her summer students were coming from outside our college, and those are precisely the students we’re targeting in our summer advertising and online marketing.
In another sample, they helped us form a brand almost the phrase, “The forthcoming starts here,” and it’s redirected our institution and the open’s cognizance of us. We have a 50-year history, so to be able to market ourselves as forthcoming-oriented is veritably strong. It’s changed the posture within the campus aggregation itself and also had a real contact on how we’re belowstood by the wonderfuler countryal aggregation.
How did Davis Advertising accomplish from a project treatment standpoint?
They’re attractive, collaborative, and very efficient. We have a standing order to meet once a week on a conversation call and we take a weekly status update on all of our projects. They always liberate their products on time, or even slightly forward of schedule. There’s never been a time in the past three years that I’ve had to wait for something.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Their responsiveness veritably distinguishes them. Anytime I send an email or make a phone call, I know I’ll get an proximate response and the level of observation that I need. We have a dynamic, fluid relationship, and at times we’ve sprung projects on them that even we didn’t forestall, but they always answer fastly. Their staff has important expertise and they’re ready to dive deep into exploring strategies or options with us.
What aspects of their work would you like to get improved?
We’ve had this converse with them a few times, but I ponder their copywriting for TV and radio is oriented toward retail and marketing, so it doesn’t always fit our phraseology as a higher education institution. We go back and forth almost it jokingly. I imagine that happens with see client owing all our needs are different.
