Some details
The US Coast Guard has a much smaller recruitment budget than the Army and Navy, it’s also more rigorous in its applicant selection. This meant our advertising and content efforts needed to be targeted and nimble.
Our teams helped attract more qualified recruits in strategic locations around the US while showcasing the unique career options the Coast Guard offers.
DCV
aligned with creative powerhouses LMD &, LMO to help produce various video campaigns over the year, from ads to rate specific informational pieces.Budget: $300K
Full Case Study:
https://www.dcviz.com/full-service-video-production-services/for-government-agencies/united-states-coast-guard
