About Decision Insight Market Research company in Kansas City, United States
Decision Insight is the shopper insights and retail strategy firm that uncovers shopper behaviors and motivations to develop effective strategies that win at retail. Three decades of consumer research experience have groomed the team at DI to actively anticipate the emerging needs of manufacturers retailers and restaurant clients.
Named by Path to Purchase Institute as the ’purest research house among virtual shopping suppliers’ our approach is Shopper Centric and Retail Forward.
Were trusted partners to manufacturers in all classes of trade conducting virtual shopping across Food amp; Beverage Pet Needs Household Goods and Durables Toys amp; Gaming Pharmaceutical Alcoholic Beverage and Restaurant categories. And we have significant channel expertise within Grocery Mass Club Drug Dollar Electronics C-Store Hypermarket Auto Casual Dining and QSRs amp; other specialty stores – not to mention eCommerce.
Its no secret that DI pioneered virtual shopping over 20 years ago. And in category after category our research has correlated to brand share at .90 or better. Today our expertise in technology-enabled methodology combined with best-in-class research professionals and strategic planners reliably transform consumer insights into successful retail solutions.
At Decision Insight we understand that the ultimate measure of your research investment is the result you achieve from the actions you take. Are you ready for results? DI is here to help.