Some details
Educating Monmouth in Digital Engagement- Analytics Consulting
- Digital Consulting
- Responsive Websites
- Technology Architecture
- User Experience
Located along New Jersey’s coastline, Monmouth University is a growing mid-sized private university offering
students a well-rounded and bold academic environment with abundant opportunity for growth—personal, professional, and social as they prepare to become leaders in their chosen fields.As part of Monmouth’s strategic plan, the University wanted to increase alumni engagement and participation in the universities scholarship drive. DefinedLogic was tasked with creating an enhanced digital experience that focused on the needs of their key audience, creating a site that balanced intelligent media integration with an engaging, human-centric design.
Intro
Designing for the AlumniStrategyOur team approached the redesigned by focusing on the needs of alumni. An analytical assessment of the site allowed us to identify problems and opportunity areas which allowed us to craft a multi-prong strategy that included a revamp of the consumer experience, content overhaul and diverse ways to get alumni to engage beyond the website.
ExecutionOur UX team went to work to create more immersive page layouts across the 16-page site, creating an alumni site navigation and delivering quick access to information. Each page was revamped starting with fresh, new content including both imagery, video and short form text, galleries, and simplified forms.
We also add significant incremental value by spearheading a whole new content section, Monmouth Timeline, which showcases key university achievements, milestones and historical callouts across every decade since its inception in the 1930s. The alumni homepage has become a gateway providing all visitors a more engaging, more charming look into the rich history of Monmouth University.
Working alongside the goals of University Engagement, the redesign focused on allowing alumni to easily find and navigate to the information that were looking for. This resulted in a 21% increase in page views, proving that users were engaged in the digital experience and found the information they were looking for to get back involved with the University.
