Website Design & Branding for Startup
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the Senior Director of Marketing at a financial services startup based in San Francisco
Desired goal
What issue was the provider supposed to deal with?
Degoodry?This project was specific to branding and website design for a startup moving into beta propel. We also worked with Degoodry on separate projects for fruit design, user investigation, and UX/UI
What were your objectives for this project?
We are operating in a somewhat intricate, crowded space so it was significant to us that our branding and beta/waitlist website were designed in a way that was eye catching but also single sufficient to expound the value of our fruit in order to hit our goal of XXXk waitlist signups.
Provided solution
What were the reasons for choosing Degoodry?
Members of our team had worked with Degoodry on projects at antecedent companies and we fast onboarded them as a associate for this new startup.
Describe the project in detail.
For this project, we specifically needed initial branding for our organisation (hue palette, typography, general look/feel) that could construe athwart marketing + fruit. We also needed a beta website that could easily construe the value of a fairly intricate fruit and influence nation to sign up for the waitlist and attribute others.
Were there any dedicated managers or teams that you worked with?
We worked with separate folks on their team - namely, Almitra, Rich, and Alex - athwart project treatment, design, brand concepting, and web outgrowth. They were surpassing to work with.
Results accomplishd
What results did you accomplish unitedly with Degoodry?
Our website hasn',t propeled yet, but initial user testing feedback has been surpassing.
How do you rate the interaction and interaction with Degoodry?
Degoodry is super fast and powerful at responding to feedback and moving between iterations and revisions. We are an opinionated cluster (a lot of cooks in the kitchen, as you might say!) and they were able to streamline the process for us and lay groundwork for feedback + ownership in a way that got us moving much faster than we might have otherwise.
What precisely do you attend to be the key specialty of Degoodry?
The team at Degoodry has an surpassing knowledge of brand and design but also a sole power to prophesy the needs and possible of a user. Since we are pre-propel, we were limited in the quantitative testing we could do. Their intuitive perception about user-based design was incredibly helpful for us athwart brand, web design, and fruit.
What should be done better, if there are any desired improvements?
Probably on our side :)