Some details
Weber, the American kettle barbecue specialist, revolutionized the global barbecue culture with products sold in over 40 countries.
To ensure that all shops are coordinated centrally and efficiently, Weber opted for a globally standardized e-commerce solution, Salesforce Commerce Cloud.
Dept was responsible for business and project consulting, training and implementation of the commerce solution.
To
ensure a personalized and more efficient interaction between Weber and its barbecue experts, Dept integrated the marketing platform Emarsys into Weber’s current systems.Results
- Rapid rollout: online shop in 21 countries and 12 languages.
- Central coordination and control of the shop across all countries.
- Personalized marketing campaigns.
- Many countries with their own presence/shop in Weber Original Look &, Feel.