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Some details
Wells Fargo, a financial services company with $1.9 trillion in assets, needed to develop a best-in-class online banking experience for their +10M customers across 38 different countries and territories. Given this daunting challenge, Wells Fargo knew they needed to change how their internal, dispersed, and multi-disciplinary teams would work together. Our extensive experience with other major fintech providers, including
Bankrate and Charles Schwab, gave Wells Fargo confidence that DesignMap could develop and drive a UX strategy that fit their unique needs.DesignMap built a new foundation and framework for dispersed teams to work better together while focusing on the end user’s needs. By cataloging and assessing the different tools, teams, and points of customer input, DesignMap provided Wells Fargo with a new design strategy and process that covered:
∙ Gathering and analyzing quantitative customer data inputs from a variety of users.
∙ Modeling quantitative customer behavior based on a variety of users.
∙ Developing new tailored processes to drive tangible design innovation.
∙ Partnering with existing design teams to outline a UCD process.
∙ Communicating the UCD process to multi-disciplinary divisions and executive stakeholders.
Want to dive deeper? Read the full case study <, a href=",https://www.designmap.com/work/wells-fargo/",>,here