Some details
The Oregon Beverage Recycling Cooperative (OBRC) recycles over 1.1 billion containers per year and is committed to reducing litter and making recycling an easy, enjoyable process. This not only benefits the environment, it puts money back in the average citizen’s pocket – with the increase in value for recycling (from 5¢ to 10¢ April 2017) it has never been more appealing.
As successful as this program is, OBRC wanted
to make it even easier to recycle so that more people would actively participate. After realizing that a large percentage of their BottleDrop users were accessing the site with mobile devices, OBRC partnered with DevelopmentNow to create an app to bring this process into the modern, digital world.In the first month the app usage grew to nearly 10,000 users on both iOS and Android devices. This last quarter, BottleDrop had nearly 30,000 new Green Bag sign ups to their recycling program. In addition, they are developing five new Return Centers and 10 new BottleDrop Express sites. There were also over two million containers redeemed through BottleDrop and the OBRC processed a truly incredible amount of containers – the total weight was equal to 234 gray whales!