Some details
STRATEGY / IDENTITY / DESIGN / WEBSITE / COLLATERAL / PHOTOGRAPHY
ApolloGen is a new genetic testing lab in need of an effective marketing strategy, including defining their identity, strengthening their brand and online presence, and creating collateral. Their business is complex because their patients must be referred by a medical professional. Apollo Gen needed to integrate clear messaging that their
consumers could understand while maintaining a sense of strong and trusted professionalism within the medical field.Our client needed a new logo, new website, and all new collateral to help establish their marketing strategy. Their brand new marketing needed to educate their audience and introduce potential clients. With an audience almost entirely residing in the medical field, Apollo Gen needed a standout logo that had a strong professional presence to it. In tandem with the logo, their messaging also had to represent their reputable and trustworthy feel.
We whittled down their content into a digestible, manageable format. Although the nature of their business is complex, we wanted to ensure that their website was user‐friendly and easy to understand. We helped define the lab’s identity by creating a logo, a look, and messaging that was integrated throughout all of the assets created.