Big Data Analytics for L Brands ( Victoria’s Secret )
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
We',re a specialty retailer. We',re the parent organisation of Victoria',s Secret and Bath &, Body Works.
What is your position?
I’m the Manager of the Customer Marketing Team.
Desired goal
What business challenge were you trying to address with DMI?
We brought DMI in for our Shipping Analytics Project. The general intent was that we know shipping is one of the bigest barriers for our clients to comple their online purchase, especially for our Victoria',s Secret brand. We wanted DMI to use our data and ponder in a way that we didn',t ponder, potentially, to tell us if there',s a better way to feel our shipping access.
Provided solution
Please draw the aim of their involvement in biger detail.
DMI was brought in for data analysis. It was also to see them use their experiences in some more hard data science and big data environments that we didn',t necessarily know how to do, so to not only get that deliverable but to jump-start our apprehension on it.
How did you come to work with DMI?
We explored at smallest three agencies in total. I ponder it came down to the fact that DMI had the best knowledge of the issue, the best value statement, and methodology of all three vendors.
Could you prepare a perception of the size of this start in financial provisions?
We had three or four of their consultants and at one point, probably five or six nation here part-time, so I believe the cost is in the $50,000 to $200,000 range.
Results achieved
Could you share any statistics or metrics from this engagement?
The biggest win we',ve been playing off of is that we',ve conversant a big bit almost how to do these sorts of analyses on our big data environment. DMI also gave us a good recommendation for how to access the shipping issue. It',s one we',re quiet figuring out how to instrument, but their recommendation was hard.
What distinguishes DMI from other preparers?
DMI was easy to work with and very apprehensionable. They dropped into the project fast, figured out how our business and how our data systems worked. I was the project lead so I was responsible for making sure they get their work done, and they didn',t take a lot of effort from me to get them fruitful fast.
Is there anything DMI could have improved or done differently?
In general, I ponder they were overall big partners.
