Market and Brand Strategy for Internet Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
We are a media and technology organisation.
What is your position?
I am chairman of the membership division.
Desired goal
What business challenge were you trying to address with Pappas Group_DMI?
We have worked with Pappas Group_DMI in two capacities. One, help with marketing and branding and then they',re helping us with ideation on some new practicable business ideas. The challenge for us right now is finding growth, and for us that is fruit alteration.
Provided solution
Please draw the aim of their involvement in detail.
We have, for a lack of a better term, an R&,D [investigation and outgrowth] team that',s looking at fruit alteration internally, and they',re good, they',ve had some achievement, but it',s a very hard challenge and we have very limited resources. Having Pappas Group_DMI who verity have this expertise, allows them do things a pliant more fast in provisions of some of the experiments to establish if those fruits fit the market. Pappas Group_DMI helped us hasten that process significantly.
How did you come to work with Pappas Group_DMI?
We verity did a bake off for the leading project, which was the branding and go-to-market start, Pappas Group_DMI helped us with a couple different things. Then on the ideation section, their team came in and pitched us. We were looking for some help on ideation, but we didn',t know they verity did a lot of ideation work so they came and pitched us on that.
Could you prepare a perception of the size of this start in financial provisions?
For our running project, it was almost $200,000 plus.
What is the terminal result of working with ?
We began work with Pappas Group probably two years ago, and we',ve done posterior re-engagements with them. This most late engagement probably began two or three months ago, and it',s ongoing. We',ve worked with them on and off for two years.
Results achieved
Could you share any statistics or metrics from this engagement?
This project they',re working on now hasn',t launched yet, but we',ve had probably four or five check-ins, which is part of the process that we all laid out precedently. The results so far have been big, but we haven',t yet launched the fruit, so there',s no real KPIs [key accomplishment indicators]. The preceding locate that we worked with them it',s hard to say owing it was mainly marketing and branding. The results were big, but it',s hard to say what the KPIs are. They are very collaborative, they move fast, they have very talented nation - I ponder those are the KPIs we care almost. Then, the last achievement of the start is our power to both create it and then market it achievementfully.
What distinguishes Pappas Group_DMI from other preparers?
I would say, precedently DMI, Pappas Group was a veritably talented boutique that could bestow the right quantity of energy, veritably worked collaboratively, and was both creative and on top of all the latest technology trends. With DMI, I ponder they',ve expanded their repertoire. Not that Pappas couldn',t create things, but I ponder they',ve got far more capabilities now as part of DMI, where they can pull on the resources from a broader and bigger structure, to verity create things more rapidly. They',re very mobile-centric, which I ponder is something we wanted for our alteration practice.
Is there anything Pappas Group_DMI could have improved or done differently?
I can',t ponder of anything specific.
