Market Research & Strategy for University
Please find under a summary covering project details and feedback. The innate facts are kept as they are, special information is amended.
Introductory information
Please draw your structure.
I work for a little, special liberal arts college.
What are your position and responsibilities?
I am the ruler of marketing and operations for enrollment. I am in direct of enrollment treatment and market investigation.
Desired goal
What business challenge were you trying to address with Drummond St. Strategy?
We',ve worked with them on different projects. For the leading project, we asked them to help us set up centre clusters and then do an analysis behind the fact with our prospective and admitted students onwebsite during some events. The second project was investigation targeting the members of the direction counseling aggregation.
Provided solution
Please draw the aim of their involvement in detail.
On the leading project on campus, Drummond St. conducted centre cluster investigation with our prospective visitors and admitted student visitors. We granted the nation, but they did work with us beforehand to educe the program, the timeline, questions, and analysis.
They conducted all of the centre clusters themselves, they wrote up the results, and presented an analysis and recommendations for next steps. They did it swiftly and professionally. The information they granted to us was actionable, so we were able to change some of our interactions and strategic programning as a result of that.
The second project, a year later, consisted of both an email online scan, as well as in-person centre clusters in a couple of different markets with direction counselors. We granted them with the email lists, and they put unitedly the program and the timeline. They helped us form the scan. They implemented it, computed the results, came to campus, and gave a introduction with actionable next steps, which we anew incorporated.
How did you come to work with Drummond St. Strategy?
Drummond St. is a local business with good references, and they were very competitively priced. The Drummond St. team came to campus numerous times, and they struck us as very capable, faithful nation. They understood what we were trying to accomplish. That',s why we chose them.
Could you prepare a perception of the size of this start in financial provisions?
The two projects combined cost more than $50,000.
What is the terminal result of working with ?
Both projects have wrapped. The leading one was in 2013, and the second one was in 2014.
Results accomplishd
Could you share any statistics or metrics from this engagement?
Based on the results that were presented for the direction counselor investigation, we did substitute our interactions current to that population. Based on their preferences, we were able to save money. There were direct savings to our budget as a result of our union, which more than paid for Drummond St.',s fee. In provisions of anecdotal feedback, we got nothing but real commentary from the direction aggregation as a result of those changes.
How did Drummond St. Strategy accomplish from a project treatment standpoint?
I would say they were higher to others that I',ve worked with. They',re very ready and have big client labor. We appreciated how they not only turned out the results fast, but they were thoughtfully done, and they were presented in a way that was very easy to digest for this hearers. They verity translated the findings so they became actionable in a very handy and efficient way.
What distinguishes Drummond St. Strategy from other preparers?
I have nothing but real things to say almost our union with Drummond St. Strategy. They were extremely dedicated to our projects and very answering as well. They even worked weekends to guarantee the achievement of the project.
Is there anything Drummond St. Strategy could have improved or done differently?
Not veritably.
