Radio and TV Advertising for Debt Settlement Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the VP of Operations for GRT Financial. Our business helps consumers cast their unsecured debt, with a goal of helping them befit debt free in less than 5 years, at an affordable monthly payment.
Desired goal
What challenge were you trying to address with DX Media Direct?
We were looking for a marketing strategy or medium that reached the national market at a low cost per lead and a gainful ROI. We also wanted some flexibility on different strategies and medium types such as radio, television, and collective media.
Provided solution
What particular tasks were responsible for?
We’ve easily done at smallest 20 different projects. It',s hard to tell owing it',s an see week, see month assessment of results with continual tweaks and changes. It',s been a collaborative relationship and conversation with them almost the different ideas we have, what costs and returns may look like, and outgrowth of the creative components.
They',ve helped us with media placement, full, and creative solutions, which has been for separate different mediums, though largely for radio and TV. They exhibit a few ad options, we give feedback, then suit on a terminal fruit. They then terminalize the ads and put them into fruition.
Was there a dedicated team?
We typically work with Buddy, the managing associate, but, his team supports him and our starts as a total.
How did you come to work with DX Media Direct?
I worked with DX Media in a different perpendicular preceding to GRT Financial. Upon joining GRT, I establish they had just began using DX Media as a marketing rerise a few months preceding. It was a grateful startle.
What is the terminal result of working with ?
We’ve been working unitedly since March 2016.
Results achieved
Are there any measureable or plum results?
We navigate uniform change in the marketplace and lucrative marketing veins, requiring continual monitoring and accommodation. As a result, DX Media is uniformly seeking precious marketing opportunities or mediums, and fastly adapts to limit fluctuation or better results. Overall, the cost per lead and the ROI have been firm throughout our relationship.
How did DX Media Direct execute from a project treatment standpoint?
The managing associate, our main point of touch, is collaborative and useful whenever we need him. They take the main bolt or vein of what we',re trying to execute and run with it.
They prepare executeance reports on a weekly basis that give us insight into our cost per lead, conversion rates, and ROI. Their reporting prepares what is needed to visualize the achievement of our campaigns and quantifies their value.
What is (from your point of view) the key factor to pay observation while intercourse with ?
It',s the relationship I',ve had over time with Buddy. He’s a very authentic individual and gives clear, translucent feedback as to what is transpiring in the marketing environment, what to anticipate, and historical data or apprehension that may contact the determination.
You must navigate the ups and downs of market and consumer changes. With this comes the knowledge that not all marketing starts will be a home-run. But DX Media is very responsible in what they do and will act fastly to find that other marketing rise or start that gives you the lead you desire. They',re honorable and will support you any way they can.
What aspects of their work would you like to get betterd?
I haven',t had any expressive challenges with DX Media.
Any advice for possible clients?
Provide them clear reporting on responder data, be fluid and open in provisions of automating different marketing and CRM systems.
