Some details
Effective Spend scaled the Pinterest advertising campaigns for Bellacor, a large online lighting and home furnishings retailer. With over 500,000 products, Bellacor was struggling to get exposure for their vast portfolio, as they were manually creating and uploading individual ads for each product type. Additionally, there was no automation in place to ensure that ads could be efficiently paused when products went out of stock,
leading to wasteful ad costs. Effective Spend implemented automated campaign buildouts, bidding and budget management, saving the client hundreds of hours of manual creative work and optimizing the client',s ad spend for the top performing products. Under Effective Spend',s management, the Bellacor',s Pinterest revenue increased 784% along with a 98% increase in ROI. Read the full case study here: https://www.effectivespend.com/wp-content/uploads/2018/12/Bellacor-Pinterest-Case-Study-New-Effective-Spend.pdf