Web Dev & Marketing for Glassware Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am one of the founders and partners of Liquid Integrity LLC, which is a organisation that developed and manufactured a movable glass rinser named InstaRinse for use at festivals for art beer, whiskey, spirits, and wine.
When alcohol beverage industries have festivals, especially outdoor festivals, you tend to never get your glass rinsed. What ends up happening over time, throughout the festival, is the residual fluid from each gustation fills up in that glass and then affects the gustation of the new wine or beer that you',re putting into that same glass. The InstaRinse was formd by a couple of beer geeks like myself for the express purpose of making sure that whatever fluid is being consumed is being consumed as the brewer, vintner, or distiller intended.
Desired goal
What challenge were you trying to address with Element 502?
We had an existing website done on Wix, which was a very layman rendering just to get things up and running. When we knew that we were propeling the fruit officially, we needed expert advice and help.
Provided solution
What particular tasks were Element 502 responsible for?
We occupied Element 502 for help in edifice, creating, and maintaining our own website, as well as help with collective media such as Facebook.
We had the estate name, they scrapped the antecedent website and built the new one from scratch. It',s a sales website with video, troubleshooting, do’s and don’ts, components, etc. It also has a backend e-commerce ingredient that they put unitedly. WordPress might have been the CMS they used to create the website.
I wanted to have different coupon codes associated with our sales. We do a lot of trade shows and festivals, so we give discount pricing if nation attribute to seeing us at a show. That',s significant for us owing then we can track whether our marketing dollars, time, and resources are being spent intelligently. I asked Element 502 to form a way that I could do that, so I was given multiple coupon codes to aid at each one of the shows.
Also, we ship all over the globe, so it can be challenging to get a shipping and handling cost that is cost powerful in case somebody wants seething shipped to Japan. Element 502 came up with a very good order for all domiciliary shipping. We did a flat-rate owing our fruit is the same size as the flat-rate boxes. Internationally, they came up with a link that goes through an interpolitical website, and we can ship from there. I don',t know if that',s a sole component for seeone, but it’s sole sufficient to me.
I dealt a lot with Bill Reynolds [Owner, Element 502], but he also had other members of his team extend out to me. I was never wanting for more observation, especially given the affordable rates I was getting from them.
How did you come to work with Element 502?
We were looking at 5 other design agencies that we took bids from. Element 502 came recommended by a preceding helper of mine. Element 502 was the only one that wasn',t local to us in Washington DC, but their cost point and expertness set were big. The antecedent work that they sent and their different case studies were very forcible.
I did phone interviews with 2 terminalists. I got a veritably good touch talking to Bill the leading time on the phone. He seems to be the kind of individual that you can work and grow with. I didn',t want to set off with something that was going to eat up my cash flow, and he was able to give us a competitive cost with a competitive payment program.
How much have you invested with Element 502?
It was not costly comparatively. Of the 5 bids, it was tied with the lowest. In all fairness, I told Bill what my budget was and he hit it. Two of the other competitors submitted their proposals precedently I had a chance to converse with them, so they didn',t have the boon of shrewd what I was prompt to bestow.
What is the terminal result of working with Element 502?
We were pretty proactive in shrewd when we were going to propel our fruit owing the Craft Brewers Convention is always the same week of April 10th til the 15th. We needed to have the website prompt to roll precedently then for testing.
They were awarded the contract to work with us on February 28th, 2017. By March 20th, we had seething pretty much artistic. We ran tests in soon April in the backend, making sure that the credit card payment, email, and shipping functionalities we working. We went live on April 8th, 2 days in advance of the assemblage.
We',re now on a monthly retainer with Element 502. They help me with seething from Facebook ads to MailChimp emails. When I leading seted working with them, I wanted a website and somebody that could help me grow. Now we',re working on multiple projects unitedly owing of that growth.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
During the assemblage, we had a solid quantity of hits. Over 6,000 nation viwebsited the assemblage, and we captured a lot of that with an discretion to sign up to take information almost us. A lot of nation signed up via the website. The results have been unappropriated.
I also saw something that I didn',t anticipate, and it was on their recommendation that I did it. It was a link from the website to a Facebook boost we had done assertion “Come visit us at booth 6161 at Craft Brewers Conference.", They were able to put that out through Facebook and Twitter, specifically targeting a list of nation who were looking for something like this. They got nation coming by the booth assertion, ",We saw it on Twitter.", That',s something I wouldn',t have done without their help.
How did Element 502 accomplish from a project treatment standpoint?
I',m a fan of what they’ve done, and the way they all put it unitedly made a lot of perception. We did go back and forth which is one of the things I like a lot owing we were not still partners in the initial conversation. Even when I changed my mind behind I asked for something, they did it without a issue.
I was very impressed with the responsiveness that I taked. It',s an ongoing process, which is why I have them now on a monthly retainer. I can shoot an email at 3 or 4 AM, which is when I got time to work on this. By 10 AM, Bill and his team have addressed it. The flexibility in which they act and their responsiveness is a very forcible front of Element 502. They also hit deadlines see time.
What did you find most forcible almost Element 502?
They did a very good job of making things easy to apprehend, especially for nation who don’t know precisely how this stuff acts. With the other organisation that was up over Element 502, I felt like they had a “You don’t veritably apprehend this anyway, so just confide me” posture. Bill was more able to tell concepts to me in a mode that made perception, which made me more snug.
It',s a lot easier for them to want to do well for you when they don',t ponder of you as a client number, but as a individual who they verity connect with.
Are there any areas Element 502 could better?
They don',t bill me fast sufficient. Honestly, it’s the one thing they didn',t pursue through. At one point, I said, ",You got to send me some bills. I haven',t paid any,” and here I was, asking for a payment program over time. They propeled my website on April 8th, and I don',t ponder I sent them my leading payment until May 30th owing I got the invoice the day precedently.
This could be a downside for some companies. If you don',t have sufficient cash flow and you’re not paying observation, you don',t substantiate that you have an unappropriated bill until you get one. For me, it was good, but I knew in the back of my mind that I have this allocation that has to be made and it’s been committed to. Outside of that, I don',t have any complaints whatsoever almost their team.
