Some details
Greenway Health',s website needed a refresh to better match their new brand. We took the redesign as an opportunity to improve the site',s usability and supercharge lead-generation.
Our strategy focused on content clarity and a “show, don’t tell” mentality for the design. By simplifying the navigation and incorporating imagery and color, we were able to help users make a visual connection with Greenway Health’s solutions
and more accurately guide them to offerings on the site. On the backend, we focused on a scalable information architecture that gives the Greenway team the flexibility to iterate as the company',s product offerings evolve. The end result was an adaptable marketing tool that provides an engaging experience for Greenway',s users.