Some details
XO Group needed a vendor-facing mobile application for their wedding planning website, The Knot, that would allow vendors to manage their client communication remotely, using push notifications, instant messaging, and social network integration.
We provided the tools necessary to establish efficient communication between vendors and clients on mobile devices, as well as developed a successful mobile strategy for vendor
and client engagement. We also created a simple and useful user experience with an elegant, sleek design.With Enola Labs’ help, XO saw an increase in inquiry response rates via their app, a decrease in inquiry time-to-respond, an increased frequency of the app and website interactions per month, and decreased vendor attrition.
