Some details
York Art Youth is the youth-focused programming for the York Art Association. The average age at the York Art Association is 68. They felt that first, they needed to attract younger demographics and families to the Association as their demographic aged, and second that the programming introduced deserved a dedicated logo and look which would appeal more to that younger demographic. And York Art Youth (YAY) was born.
The
program title was simple, nods to the Association and the region, and has a fun acronym.We remained consistent with York Art Association brand colors and fonts, but introduced hand-written large, bold letters to showcase the acronym YAY.
This particular iteration of the logo plus added imagery was created specifically for their annual art camp t-shirts. This same graphic was printed on solid white for the campers and on gold for the counselor (gold being another color in the York Art Association palette).