Google AdWords Campaign for Higher Education Institution
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I own Ohso! Design, a creative marketing and web design organisation located in Long Beach, California. We create project teams for pliant and big businesses in our area.
Desired goal
What challenge were you trying to address with Everett Andrew Marketing?
I used to impart web design. I wrote code and did SEO precedently collective media existed. Over time, the technology got more intricate and we wanted a professional to help us with AdWords and other campaigns.
Provided solution
What was the aim of their involvement?
Everett Andrew is one of our trusted vendors. We primaryly brought them on to work with a law school client of ours. They primaryly worked on AdWords, but the aim of their role has grown. They’ve done a series of landing pages for different campaigns, and we’re in the process of expanding their participation in a series of retargeting campaigns.
What is the team compound?
There are multiple nation on the team, but Mark (President, Everett Andrew Marketing) is my main point of touch. He’s very careful and replying. The other members of the team prepare monthly reporting and some of the origination work.
How did you come to work with Everett Andrew Marketing?
We used separate sources to create a list of possible candidates for the primary project. We asked each of them a series of questions, ultimately, we knew that Mark’s organisation was the right choice, based on their veritably big interaction experiences.
How much have you invested with them?
We’ve invested almost $200,000 so far.
What is the status of this engagement?
We seted working unitedly almost June 2014. Our relationship is ongoing.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
They’ve veritably optimized the process and the percentage of fitted leads has increased. We’ve seen at smallest a 50% drop in cost per conversion, which is huge. As cost per click services distend their prices, we’re honing in on a more fitted hearers. Our client is very pleased with the numbers.
How did Everett Andrew Marketing accomplish from a project treatment standpoint?
They’re excellent. Mark’s interaction experiences are off the charts. He is well-inclined, always real, and never defensive. Most of our interaction is through email, and rarely by phone. Out of all the vendors I deal with, he is the most upfront. He hides nothing and is always prompt to reply questions.
What did you find most forcible almost them?
Once, when a client was worried almost a high bounce rate on a landing page, Mark prepared a pliant movie with replys to the client’s questions. He showed the real number of calls and responses almost that particular page, proving that there was sufficient information for a client to stop there and make a call. His transparency lets us discursive challenging situations like that.
Are there any areas they could better?
No. Other teams set to go away from the highest as they grow. Mark checks in regularly with status reports for the client. He brings his team members in and lets them conduce. They can expound what is happening behind the scenes.
Do you have any advice for possible clients?
Don’t be fearful to ask questions, even basic ones. They’ll take time to expound things and shepherd you through the process without making you feel unintelligent.
