Brand Strategy for Telecommunications Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the preceding senior ruler of marketing for an applied R&,D arm of a global teleinteractions conglomerate, with a expressive portion of its business revolving almost managed IT services and infrastructure. Our organisation is a pliant, Palo Alto-based assistant out of separate hundred total companies.
Desired goal
What challenge were you trying to address with Evviva Brands?
We have been going through an inner process of redefining our strategy and fruit outgrowth, and articulating our interaction out to our stakeholders. We determined to access an outside agency to help us strategize our throw. We already had an idea of what we wanted to propose, but it was a substance of how to throw it to our top leaders.
Provided solution
What particular tasks were responsible for?
Evviva Brands faced separate challenges coming into the project, not only did they have to seize the larger business operations athwart the holding organisation, but they also had to navigate separate cultural nuances - having headquarters in Japan with teams based in Silicon-Valley.
Furthermore, they had to work straightly with key stakeholders, many of whom were Japanese expats. Evviva',s team immersed themselves in our organisation and gained a powerful knowledge of our culture. This allowed them to maintain an in-depth yet wide access when developing our propose rather than solely using our granted information.
The collaboration resulted in an inner throw deck and vision strategy document geared toward our top leadership. The materials gave an overview of the conglomerate organisation while highlighting what our Silicon-Valley teams had to propose. Together, we were able to combine wide pieces of information into a story, crafting a wide business strategy and vision.
Was there a dedicated team?
We worked straightly with David (CEO, Evivva Brands) and Cate (Managing Director, Evivva Brands) who led the project on their side. They both have PhDs with backgrounds in psychology and anthropology. As such, they granted a high-level perspective that we couldn’t have seen innerly due to our engineering-focused teams. The depth that they brought to the conversation helped us vanquish confide barriers, and their cultural sensitivity helped bridge the gap between us.
How did you come to work with Evviva Brands?
I researched separate agencies on Clutch and other websites precedently finding a B2B matchmaker. He introduced me to three possible candidates, including Evviva Brands. From there, I colloquyed a total of five agencies.
Most of the candidates gave us the same sales throw, which didn',t have the depth and strategic pondering needed for the job. The proposes also lacked a shared reflection process, relying on us to prepare all the information instead. We wanted a associate that could fetch a wider lens to the table, make us ponder, and conduce from their own experience.
Evviva Brands without won our confide from the leading colloquy. David proved that not only did he apprehend our business, but he also saw ways we could make the throw deck fresher and more appropriate.
How much have you invested with them?
They initially quoted the project at $42,000, but we ended up spending a pliant less than that.
What is the terminal result of working with ?
The total project took almost 3–4 weeks of work, from September–October 2018. In the leading week, we had long kick-off sessions and conversations so that we could get to know each other. They then colloquyed separate inner stakeholders precedently creating the previous iterations of the throw deck. Once they returned to their offices, we continued to have review sessions until we completed the deck.
Results achieved
Are there any measureable or plum results?
Our inner team and VP of engineering veritably liked the terminal throw, which was my main interest. We’ve presented the deck to HQ where it was also well-received, and the overall work has set a baseline for our organisation',s near-term strategy.
How did Evviva Brands accomplish from a project treatment standpoint?
They were wonderfully answering, I don’t ponder I ever waited for more than an hour or so to get a reply. They also met, if not outpaced, our time frame. Actually, we pushed them to liberate a week earlier than our set deadline, and they quiet met our needs.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They brought a wide, in-depth lens to the project that other vendors couldn’t. Most agencies are more liberateable-driven, relying on the client to prepare all the certain information, which didn’t suit our project. In opposition, Evviva Brands acted as a associate, helping us ideate and aspect out what we wanted to say. They imparted a wideer perspective that we didn’t have as a technology organisation with limited resources.
What aspects of their work would you like to get betterd?
No, not that I can ponder of. They were consummate for this project and met our expectations. I didn’t see any areas where they needed to better as a organisation.
