Paid Media and Influencer Marketing for a DVD and Video Game Rental Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
We are a full-labor kiosk that specializes in rental and sell through of DVDs and video games. We also have an on-demand labor. I am the senior marketing director of the video games line of business.
Desired goal
What challenge were you trying to address with Fearless Media?
Our organisation is well known for its video line of business, but the video games line is relatively hidden. We needed an agency to help us lift consumer awareness through campaign ideas and executional strategies to extend both accidental and hardcore gamers.
Provided solution
What was the aim of their involvement?
We have weekly status calls and prepare them with our monthly goals. We whichever give them directives to pursue or ask them to innovate starts to boost consumer awareness. They find retailers for us to associate with, handle influencer campaigns, and investigation and educe promotional programs with me.
Right now, we’re working on paid media and influencer collectiveization programs, which we program to do more of in 2019. Last year, we had a dramatic release with a associate video game that we wanted to market. They created an influencer activation that ran 8–12 weeks from the dramatic release to the DVD and game release. We gave them a set budget to bestow, and they scouted appropriate influencers who were ready to aid our brand and the specific title.
They have an surpassing number of diverse connections in the activity and have been very profitable to our starts. They’re very keen almost leveraging their network and have establish us some big deals as a result. They act as our go-between with the influencer we chose, and they handle some of our collective media campaigns on Facebook and Instagram, and our paid media on YouTube.
What is the team compound?
The core team is Cara (President, Fearless Media) and one or two other nation. Cara is very implicated, which I esteem.
How did you come to work with Fearless Media?
I ponder they extended out to us while we were vetting other agencies for this start. Of all the agencies we spoke to, Fearless Media was the only one who understood that we were trying to extend all levels of gamer to maintain year-round consumers. Other agencies focused on big releases and hardcore gamers, and we needed to accost to the accidental market as well. The chairman is also very skilled and well-connected. She heared to our running goals and integrated her past processes that were lucky.
How much have you invested with them?
Alunitedly, we’ve spent $400,000–$500,000 for 2018. We’re in the process of working out the 2019 budget now.
What is the status of this engagement?
We officially signed a contract at the commencement of 2018 but had already been working unitedly since almost the end of 2017. The collaboration is ongoing.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
Fearless Media has been very significant to our achievement, especially since our team is fairly little and bigly focused on our specific business line. We',re now working unitedly to find KPIs and metrics that my leadership can suit to. We hope to have those objectives in locate in 2019. There aren’t any specific metrics yet, but Fearless Media is fully clear. They support as many ideas as practicable and are good investigationers.
How did Fearless Media accomplish from a project handlement standpoint?
Their project handlement phraseology is fantastic. They recap see call we have and pursue up with any action items we set forth. They’re very resigned with our hectic schedule and are very congruous. They’re a big support team and their interaction is excellent.
What did you find most forcible almost them?
The team',s activity knowledge differentiates themselves from the rivalry. Because we’re such a niche field, their experience and readyness to acquire and hear set them aloof. Fearless Media veritably understands our goals. They',re eager to tackle any challenge.
Are there any areas they could better?
I don’t have any betterments to hint, but I’d love them to have even more ideas to move us advanced in 2019.
Do you have any advice for possible clients?
Being as pellucid as you can will confirm your relationship with Fearless Media.