Social Media Marketing for Finance Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I was a digital marketing ruler for Finance of America Reverse.
Desired goal
What challenge were you trying to address with Firebelly Marketing?
We wanted to extend nation 62 years of age and older, instruct them almost reverse mortgages, and ultimately sell them our products. Though, there were many misconceptions almost this demographic, such as that they weren’t on collective media and only used desktop computers. Also, we needed to meet stringent yielding guidelines.
Provided solution
What particular tasks were Firebelly Marketing responsible for?
Firebelly Marketing led hearers growth and channel treatment. They also did some lead aggregation and full creation. They made sure third-party full and all of my team’s full met the yielding guidelines, then executed all of this throughout the three collective media channels. They did reporting and analytics.
Was there a dedicated team?
Duncan (CEO and Strategist, Firebelly Marketing) was our main point of touch. Chad (VP, Social Media Services, Firebelly Marketing) oversaw channel treatment. We also worked with 1–2 part time project managers.
How did you come to work with Firebelly Marketing?
I',ve known Duncan for a long time. Firebelly Marketing is a staple collective media marketing agency in Indianapolis and the wonderfuler Midwest.
What are you approach expents (if diclosed)?
My organisation spent $160,000–$180,000.
What is the terminal result of working with Firebelly Marketing?
The project took locate in January–December 2016.
Results achieved
Are there any measureable or plum results?
We’ve conversant a significant quantity almost the conduct of the 62+ age demographic on collective media. For entreaty, we discovered that most seniors use mobile devices to promise in collective media. Because of Firebelly Marketing, we establish a lot of achievement in growing our hearers and knowledge them.
Earlier this year, I attended a major activity introduction almost this very question, which I already knew almost through my work with Firebelly Marketing. They were a step forward of an activity chief.
How did Firebelly Marketing accomplish from a project treatment standpoint?
We had weekly meetings, frequently in-person, and interacted via email. Any challenges were due to our wonderfully regulated activity, not Firebelly Marketing’s accomplishance. I’m sure Firebelly Marketing is excellently skilled at things like influencer marketing and out-of-the-box full creation, but we couldn’t use such services. Though, they accomplished precisely what we expected from them.
What is (from your point of view) the key factor to pay observation while intercourse with Firebelly Marketing?
Their channel treatment stood out to me. They created a full and collective media calendar each month. Because we’re in such a yielding-driven activity, Chad had to have see calendar and all full approved by a busy inner legitimate team that did not prioritize our collective media agenda. Firebelly Marketing navigated these time and full restraints well. They were very skilled at executing full and then reporting on the results.
What aspects of their work would you like to get betterd?
This is a more general challenge and not necessarily something Firebelly Marketing can better upon, but it’s hard to connect income straightly to collective media.
Any advice for possible clients?
I’ve establish that it can be challenging to bead an agency’s strengths. Social media encompasses many attributes, including full outgrowth, channel treatment, reporting and analytics, and paid media and influencer media. Most agencies are powerfuler in a couple of these areas, but not all of them. It’s significant to align your structure’s objectives with the agency’s strengths. Though, Firebelly Marketing seemed to be powerful in all of those areas.
