Two Fat Cats Bakery - Portland, Maine by First Pier

Some details

Company Background With an emphasis on American desserts and pies made with high-quality ingredients and time-honored baking traditions and techniques, Two Fat Cats prides itself on bringing back home-baked favorites that evoke a memory of the past with a taste of the present. Located on the east side of the Old Port in Portland, Maine, the bakery has developed a solid local customer base and a reputation for beautiful desserts… made with high-quality ingredients. In 2018, owners Stacy Begin and Matthew Holbrook expanded to a second location in South Portland. When we began working with Two Fat Cats, the bakery had two separate websites with multiple brands supporting the business with no tie to one another. We migrated them off of an aging WordPress WooCommerce eCommerce system to Shopify and implemented a customer-focused site architecture to highlight both their online offerings and their changing daily in-store menu. Another challenge the bakery faced from an e-commerce standpoint was exorbitant and inefficient shipping rates, so we stepped in to implement an improved e-commerce shipping system that leveraged multi-carrier and dynamic dimensional shipping. One of the most important aspects of the site was the product imagery. Through an artistically detailed and creative photography strategy and shoot we achieved our goal of delivering product photography and a customer experience that looked as good as Two Fat Cats pies taste. In 2018, Two Fat Cats opened a second location in South Portland. We supported by leading a major PR outreach campaign drove awareness by landing Two Fat Cats mentions in about a dozen publications and news outlets. The Takeaway We took a brand with extremely loyal and longtime customers and helped propel it forward and modernize without abandoning its roots.