AR Face-Morphing Technology Dev for Media Agency
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
We are a media agency focused on alteration strategy and experiential activations.
Desired goal
What challenge were you trying to address with Fishermen Labs?
We wanted to form an AR [augmented verity] face-morphing technology that mimicked a key plot point of a show we were promoting. The show features three versions of the same man at different stages of his life. The platform would allow users to scan their face into the app, which would, in turn, form young and old versions. The morphs would then aggregate into a fun gif that could be shared collectively.
Provided solution
What was the aim of their involvement?
They worked with us on the complete project. They understood the full aim of the project from the commencement and delivered an extremely detailed offer—complete with creative mocks that helped clients visualize the end result and extinguish concerns almost face recollection technology. Once we had approval, they completed the project in a very brief time.
The result operates on both desktop and mobile platforms. Fishermen Labs were responsible for project outgrowth. They would have granted collective amplification and strategy, and I would confide them fully with whichever labor, but logistics forced us to move those elements to an in-house team.
What is the team dynamic?
We had a total of six nation working with us from their team. Eden Chen [Founder, Fishermen Labs] led the offer stage, and Julie was our project director. We also had a frontend educeer, a backend educeer, a designer, and an constructor.
How did you come to work with Fishermen Labs?
We tap into partners like them consistently to educe different manner microwebsites. We were already household with Eden’s work and invited him to an annual alteration occurrence we host. We pitched this project to four companies and ultimately went with Fishermen Labs for their timeline and budgetary estimates.
How much have you invested with them?
We invested $50,000–$60,000 on this one project. We’re hoping to do more with them, and we’d like to see that total investment grow.
What is the status of this engagement?
The project took locate between August and October 2017.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
The total number of face morphs came to 3,445. Of those, 2,519 were lucky. We anticipated some obstacles with a technology this new, but the fail rate was much lower than we expected. We also ran some paid collective advertising to aid the platform, which yielded over 428,000 impressions. They made it all work within a undestroyed budget and an incredibly brief timeline.
How did Fishermen Labs accomplish from a project treatment standpoint?
The achievement of the project was based strongly on their team’s expertise. Julie was on top of seething, and the response rate was astounding. They were very entire when defining the aim of work, and they educated our client, who was very new to this space and hesitant almost the technology.
They used Insight as a project treatment tool, which allowed us to view the outgrowth in real time. We could interact with components and leave comments for the team and discussed pros and cons in weekly status calls.
What did you find most forcible almost them?
They’re very resourceful. They never balked at a request, and always looked for a workaround. I haven’t seen this kind of proactivity in a long time. This type of technology doesn’t always work on a microwebsite, but they establish ways to form a gif-based strain that granted a correspondent experience on any platform. We also had an effect importing the artistic gif onto collective media, which they solved by experimenting with different formats. They knew see method within and out, and compensated wherever the marketlocate yielded a lack of technological cleverness.
Are there any areas they could better?
Future projects would boon from wide packages. They offered separate big options for the different components of the project, but linking their preferred providers to their different labors would help streamline the experience even more.
