Some details
Woollip is a revolutionary new travel pillow, designed to ease the pain of uncomfortable, sleepless travel.
Few things are as powerful a testament to work well done as return clients, so we couldn’t have been happier when Woollip turned to us for a website redesign after working with us to coordinate a powerful marketing boost only months before. Now that they were getting traffic to their website, they were on the
lookout for a brand new UX and UI that would suit their slick, revolutionary product.To kick things off, we got to work studying and mapping out their existing user behavior with hotjar in order to identify pain points and opportunities for optimization.
Our main realization? The product needed to be front and center stage of every new element of our design. So to highlight the Woollip’s versatility and simplicity, we produced beautiful sketches that featured the pillow in varying situations and positions. We also analyzed and refined their purchasing funnel through Shopify, making it quicker and easier to purchase a Woollip and go.
Next: we experimented with an innovative way of showcasing the Woollip through seamless 360 design that allowed users to see the product from every angle by rotating through a set of unique features like arm support, an iPad or phone nook, and quick inflation mechanisms.
Equipped with a powerful marketing campaign and a brand new website, Woollip were able to begin opening up and conquering the coveted US market. Next, they’ll be turning their focus on Asia – and we’ll be there to support them every step of the way.