Some details
When the JoyClean team got in touch, all they had was a great idea.
To create a simple app that would let people book cleaning services in two clicks.The rest was ours to figure out. So we set out to work, first digging into market research, deciding where JoyClean would fit in and crafting a simple user experience that would transform the cleaning industry.
In defining our user experience, an exciting new
challenge stood out: we’d have to create a dual app, one for the cleaners and the other for users requesting their services. And to build trust, of course, review and rating mechanisms would have to be at the core of the product.With that in mind, we started building and testing our wireframes.
The roadmap
1 – Market and Competitor Analysis
2 – Definition of Brand Value, S.W.O.T Analysis and Market Positioning
3 – Creation of User Personas, Brand Manifesto, Moodboards and Stylebook
4 – Building of Logo System, Color Schemes, Font Systems and Basic Marketing Assets
5 – Design App Flowchart, Wireframes and UI
6- Prototype, Test, Iterate and Repeat
With a fresh and playful overlay of pared-down design and branding elements, the JoyClean app was ready to be handed off to the development team.
We daresay, the JoyClean team was over the moon.
(See what we did there?)