Agency of Record With Healthcare System
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I am the preceding brand strategy and advertising director for the Metro Health System of Cleveland, Ohio.
Desired goal
What challenge were you trying to address with Frederick Swanston?
They were our agency of archives for three years, and we assigned separate projects to them.
Provided solution
What was the aim of their involvement?
All the projects we did with them built upon one another. They researched our consumers and uncovered key insights that influenced our brand platform. We identified and articulated our position and messaging, which led to a compelling, believable brand picture. That established a firm institution for the firm growth of our key metrics, and they made sure our brand restards were congruous athwart our logos, fonts, and anything else that made up our picture.
We had a collaborative relationship with them, but surely, let them take the lead in a lot of ways. We considered them an extension of our marketing team, and they were very well positioned to prepare us with all the tools and resources we needed to be lucky.
What is the team compound?
We had two account directors who worked very closely with us. One had a background in healthcare and was a good peer to our senior vice chairman at the time. We also had a creative lead, and one of the organisation owners was very implicated.
How did you come to work with Frederick Swanston?
As a open hospital, we search see few years through a open bid. They submitted a bid in 2014 to befit our advertising agency of archives, which we accepted.
How much have you invested with them?
We spent between $3 million–$4.5 million throughout a three-year engagement with them.
What is the status of this engagement?
We worked unitedly from the leading region of 2014 to the leading or second region of 2017.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We saw little, but very firm growth in separate key metrics, including brand awareness, recall, and preference. Our leading campaigns focused on vocal advocates who believe that our institution was worthy of support. That campaign yielded expressive increases in consumer awareness and support of our conquer facilities program and other transformative projects. The second campaign focused on shifting our picture and position as a organisation that keeps nation vigorous. That yielded statistically expressive increases over baseline scores on seven attributes we measured specific to those campaign messages.
How did Frederick Swanston accomplish from a project treatment restpoint?
They were very powerful project directors, possibly the best I’ve ever seen. They were very well-organized and made a good team.
What did you find most forcible almost them?
They took time to get to know our brand, and personally dedicated themselves to our strategy. We’re an underdog in our market, and they did a big job developing strategies and creative options that helped us rest out and outthink our rivalry.
Are there any areas they could better?
They could better their media strategy. Our placement was powerful, and things continued to grow exponentially in the digital space, but we had to be very careful with our spending. Stronger recommendations would have expanded our globe of influence.
Do you have any advice for possible clients?
They always challenged me to prepare constructive stricture, and we had a very open collaboration. If you keep the lines of interaction open and prepare them with the information they need, they will obey you well.
