Some details
Relay',s Customer Feed has revolutionized they way companies engage with their clients. Problem is — a common name for this technology doesn',t exist yet. So how do you Google a service you need but can',t name? This is where we stepped in. Through user research, we found the ways Relay’s best customers described it and turned that language into content, a website hierarchy and a social media strategy. We helped the team find
missed opportunities in the digital space and helped define what Relay',s content should be doing and how to do it.
