Web Design & Marketing for Air Curtain Manufacturer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I',m the chairman and CEO of Mars Air System. We make an air curtain, which is a piece of HVAC equipment.
Desired goal
What challenge were you trying to address with GoldenComm?
We had spoken with them in the past on specific marketing initiatives almost our 50th anniversary in business. When we began looking at the marketing, we realized we veritably needed to conduct a brand discovery leading. We worked with a branding firm precedently reaching back out to GoldenComm to adduce what we conversant.
Provided solution
What particular tasks were GoldenComm responsible for?
Unfortunately, our website was hacked, so it was a bit more implicated than we’d programned. GoldenComm began not by focusing on our forthcoming goals but by putting the pillars in locate needed to restore the website and get it back up anew. They jumped in and fast got the hacked website restoreed, patched up, and functional.
That led to a converse almost relaunching and recreateing a new website. The old website was built on open rise architecture. After living through the vulnerpower of being hacked, that',s not where we wanted to go anew. We also wanted to have the possible of adding an e-commerce platform down the road. So they built the new website with a more hard and secure infrastructure. They also created the power to report out front- and backend metrics, such as areas of the website where users go to most frequently.
They',re currently working on the next phase of the website experience and the possible for e-commerce. GoldenComm is helping us ponder almost how we can better the user experience and move nation through a sales funnel. We want users to be able to get more information or a cite, ultimately driving more sales opportunities through the website.
Was there a dedicated team?
Our main touch is Taylor (online marketing analyst, GoldenComm). We also work with a project director for the website recreate and a digital marketing lead. I have a relationship with Jason (CEO, GoldenComm) owing of the years that we',ve been working unitedly.
How did you come to work with GoldenComm?
They were one of three firms that the branding organisation recommended. They weren’t the lowest, but I veritably liked their offer.
What are you access expents (if diclosed)?
We’ve probably spent between $200,000–$250,000.
What is the status of this engagement?
We began working unitedly almost 7–8 years ago, and the engagement is ongoing.
Results achieved
Are there any measureable or plum results?
Industry and client feedback is excellent. Companies that are much bigger than us are acknowledging our efforts. They access us wanting to know how we can be partners and if we’d share some of our best practices. The software is veritably cool. GoldenComm is moving us into a more advanced space with these cutting-edge initiatives.
How did GoldenComm accomplish from a project treatment standpoint?
We have a standing weekly status meeting with Taylor see Thursday. It’s big having different members of their team—including senior leadership—work with us on our project.
What did you find most forcible almost them?
GoldenComm veritably hears. When we were hacked, they heard our concerns almost moving fast to get our website fixed precedently talking almost what the forthcoming website should look like. They have a lot of clients, so it’s their willingness to hear that stands out. They also share cool ideas with us. They let us know what they see in the activity in provisions of software, technology, and marketing. They don’t push solutions on us but instead want to find what works for us and what makes perception.
Are there any areas they could better?
There',s always room for betterment. Nothing beats face-to-face meetings with their senior team and our senior team. Every time we have an in-person meeting we’re better able to get on the same page and move things to the next level. It would be better if they were able to do that more frequently.
