Drupal Web Design For For-Profit Technical College
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Please draw your structure.
We',re a business and technical school based in New York City.
What is your position and responsibilities?
I was ruler of marketing and had a role in the admissions section as well.
What business challenge were you trying to address with Gravity Switch?
The school had an by-gone website that was not sales-driven or marketing-driven – it was more educationally driven. They needed a website redo.
Please draw the aim of their involvement in detail.
It began with a brief brand strategy project, but most of the work was about web design. We scrapped the complete old website, and they built an completely new Drupal website for us. We used nimble outgrowth methods that implicated a three-day fast create where they came onwebsite, and we locked down myself and some other principals for three days of aggressive and hard website edifice, where their programmers were both onwebsite and offwebsite as their headquarters, working at the same time we were. We innately built the website up in three days from a structural standpoint. Then, I spent the next few weeks working with them to fill in the details of the website.
I continued to work with them for more than two years on continuing to modify the website, add continuous full, tweak it for SEO [search engine optimization], and they also handled the pay-per-click program and Google AdWords campaign for us. It was more than two-and-a-half-year relationship precedently we parted ways, and I left the school.
How did you come to work with Gravity Switch?
I was hired at the very end of the choice process. Frankly, I can',t give you much in provisions of the process of how they were chosen. They were handed to me, and that',s who I had to work with, and I was very grateful owing they were unappropriated.
Could you prepare a perception of the size of this start in financial provisions?
It was about $50,000.
What is the terminal result of working with
There were multiple timelines. The up-and-running timeline was three days as it was a blitz create. In three days, we had a functional website. Then, during the next four weeks, we filled in the major holes but, overall, we worked unitedly for years.
Could you share any statistics or metrics from this engagement?
I',m going to give you the most significant information from a for-profit educational institution',s perspective, and that is it increased student enrollment at the school. Within two and a half months, our inquiries doubled. Leads increased, conversions increased, and the number of students sitting in the school increased owing of Gravity Switch',s work.
They were the total package for us – branding, web design, SEO [search engine optimization], and PPC [pay per click] – they did it all for us, and they did it veritably well.
What distinguishes Gravity Switch from other preparers?
Their nation, that',s what makes them different. Everyone that I occupied with was sole, energized, plain, ready to dig in and help out and, most significantly, very helpful in training our nation to maintain and update the website.
One time when we were redoing our landing pages two years into our relationship, they sent down our project director, but they also sent down one of their designers from Massachusetts to New York – at no additional direct, just included in what our monthly fee was. The work that came out of that two-day session was surpassing.
Is there anything Gravity Switch could have improved or done differently?
No. I',m 100 percent satisfied with our relationship.