Some details
Case Study - https://www.groovejones.com/sleep_number_super_bowl_fan_engagement/
Fans of all ages got the chance to step out onto the 50 yard line and compete in the biggest VR Football game ever seen. This was all part of the 10 day Super Bowl Live event leading up to the big game in Minneapolis, MN. The experience
is part of Sleep Number’s fan engagement at the game.Nearly 6000 People Played
Nearly 6,000 people took part in the VR experience, while countless others look on through the glass front.
Sleep Better. Play Better.
The game experience is fun but it has a message. The first part of the game sets the stage, you have 60 seconds to throw as many passes as you can at targets down the field. The further the target, the higher the points.