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Case Study - https://www.groovejones.com/fx-american-horror-story-fearless/
IGN Called This the Most “Terrifying” VR at Comic-Con San Diego
Welcome to the nightmare world of American Horror Story. This year FX Networks launched a VR experience at Comic-Con San Diego to tease the latest season of the horror
franchise. Fans of the show got the chance to step into the AHS world with the HTC Vive.Debuting publicly for the first time just outside the convention center at the Hilton Bayfront Park, FX built an immersive American Horror Story VR experience for fans inside a dark ominous looking silo.
North Kingdom, the creative agency, selected Groove Jones as the VR studio to help bring their vision to life. This was not an experience for the faint of heart. This was top notch horror and fans were given a glimpse into what was ahead in this years super secret season.
After entering the silo, fans are taken into a room and asked to lay down on a bed structure.
Sounds of screaming can be heard outside of the silo.
Huge Success
- +200,000,000 social impressions were generated at Comic-Con
- +440,000,000 media impressions
- 2017 Winner of Best VR at the Shorty Awards