Virtual Reality & 360 Video for Telecommunications Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m a preceding marketing director for a teleinteractions organisation.
Desired goal
What challenge were you trying to address with Groove Jones?
We needed to exhibit a VR video for a big auto racing organisation.
Provided solution
What particular tasks were Groove Jones responsible for?
At different races, we set up a big booth and propose an experimental occasion for fans to come up and have a lot of fun. There’s a lot of different front to it, but Groove Jones helped us educe a VR experience as a key inducement. Attendees put on a headset and experience the race as if they’re in the passenger seat while the driver’s on the track. There’s also a sports overlay allowing users to track all the drivers and their stats. It’s really a different experience than what’s proposeed on other platforms.
In accession to filming the race, Groove Jones recreated the driver’s suit and other footage that couldn’t be obtained. They compiled the full into a VR video, and later a 360° rendering.
Was there a dedicated team?
My direct contacts were through the agency that hired Groove Jones on our side. While we did adjoin with Groove Jones, I can’t be sure of their team’s details.
How did you come to work with Groove Jones?
We used another agency to hire Groove Jones and nation from both parties knew each other. The agency was recommended to me by colleagues whose decision I confide.
What is the terminal result of working with Groove Jones?
We worked with them from January–March 2016.
Results achieved
Are there any measureable or plum results?
We launched the video at a major annual race and had over 1,000 fans and drivers participating in the VR experience athwart three stations. We uploaded the 360° video to YouTube so that viewers could esteem the full. The video fastly got 65,000 fundamental views and that number continues to ascend. Overall, the project accepted 12 million earned media impressions and got press coverage as well.
How did Groove Jones accomplish from a project treatment standpoint?
They adequately managed the project and accomplished well. We adjoind more than my other experiences of working with a origination organisation through an agency. We typically don’t adjoin straightly with the origination team, but in this case, they were surely implicated.
What is (from your point of view) the key factor to pay observation while intercourse with Groove Jones?
It was our leading VR project and we didn’t have a huge budget for it. Groove Jones worked within our budget constraints and exhibitd a big film. The portion of the video they recreated is indiscernible from the filmed segments. They made all look as real as practicable.
What fronts of their work would you like to get improved?
No. None that I can ponder of.
