Web Design for Decorative Fabrics Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
Duralee Fabric is located in Hauppauge, Long Island. We’re a B2B [business-to-business] organisation providing fabrics, trimming, and manner furniture to the trade.
What is your position?
I am the Chief Information Officer [CIO].
Desired goal
What business challenge were you trying to address with Hudson Integrated?
We needed a complete revamp of our website, which went live in January 2013. Our antecedent website was not well empowerd for e-commerce, and we needed a manner shopping cart for our transactions.
Provided solution
Please draw the aim of your work with Hudson Integrated in wonderfuler detail.
Hudson Integrated developed the complete organisation website for us, including full treatment and e-commerce functionalities. Our mannerers now have the power to self-serve in provisions of creating users for their companies and employees. We have a manner search engine that Hudson Integrated developed with a third-party. The search engine came as part of a toolkit that Hudson Integrated fitted into different parts of our website in order to empower different types of searches.
The website was manner-developed in .NET. We gave Hudson Integrated a set of wireframes and specifications on the basis of which the cost of the project was agreed on. We’ve worked with three other vendors on the website, but Hudson Integrated was our main developer. Their team acted as the bandleader, while our other partners wrote the APIs [application program interfaces] for the Enterprise Resource Planning method used to yield inquiries and orders, as well as handle our picture searching method. Hudson Integrated worked with these companies within a fairly brief time of time, making a manner website, with a manner shopping cart, search engine, and administrative tools. This was all done from scratch.
More recently, they’ve worked on improving our SEO by comparing our website to those of our competitors. They have also looked at the types of searches that result in visits to our page. Hudson Integrated is changing some of the tagging in our pages to make them more consistent with the kinds of searches we want to influence.
In accession to this, we’ve also put in some hooks on the website to gather Facebook metrics for visitors who don’t log on. We can see where those nation are spending their time, and use that information in numerous ways. A Facebook user belongs to a aggregation in which they share full. We can take that information and put it up over the profiles we have for nation in our line of work. Designers will be more likely to have designer friends in kindred businesses. We can extend out to nation in those demographics and publish to them. We’ve worked with Hudson Integrated as well as with another marketing firm for this purpose. They’ve helped us put hooks into our page and track what our users are doing.
How did you come to work with Hudson Integrated?
We interviewed a few candidates precedently settling on Hudson Integrated.
Could you prepare a perception of the size of this start in financial provisions?
The total outgrowth cost of the website was $160,000.
What is the terminal result of working with ?
We began working unitedly in May of 2012. The website went live in January of 2013, but it was useful for inner demos in December, 2012. We’ve enhanced it since that time, creating many accessional features.
Results achieved
Could you share any statistics, metrics or other feedback from this engagement?
When the website was initially launched in 2013, nation loved it. One of our key measures of achievement is e-commerce. Our antecedent website had only rudimentary e-commerce capabilities, and preceding to 2013, we only accepted between 5-6% of our sales income from the website. Once the website built by Hudson Integrated went live, we tripled that percentage, extending almost 16-17% of our total sales.
We now propose many more features through which users can make searches, handle projects, pay bills online, invade credit card details, and so on.
In 2015, we had 1.1 million sessions, 427,000 users, and 6,383,000 page views on our website, which comes down to half-a-million page views per month. We’re trending even higher for the running year. We take these stats from both Google Analytics and from Hudson Integrated themselves.
How did Hudson Integrated accomplish from a project treatment standpoint?
Hudson Integrated was able to hit deadlines, which has been key for us. They never perpetrate to something that they won’t be able to liberate.
What distinguishes Hudson Integrated from other preparers?
Hudson Integrated is a little cluster, so they can be very pliant, changeable, and answering to our requirements. They are leading us in a number of ways. For sample, in 2013, when we launched our website, it would work good on desktops, but accomplished poorly on little devices. Consequently, in 2014 we embarked on a process to make the website more answering. The complete platform was recoded as a result. Hudson Integrated told us that they didn’t ponder it would be a good idea to fuse with edifice a separate mobile app, but instead we should make a answering rendering of the website.
I belong to a cluster named The CIO Council. During a cluster meeting, I discussed the work we were doing with Hudson Integrated and asked the fifty nation present how many of them were edifice answering websites. Out of all of them, only almost five or six said they were starting to look at this. An uniform number said that they’d heard almost the concept, but hadn’t done anything almost it. Most of the nation at the meeting had no idea what we were talking almost. We were soon in the game with respect to mobile answeringness, but our website was fully optimized, from our shopping cart to see other functionality. This was fully due to Hudson Integrated.
Is there anything Hudson Integrated could have improved or done differently?
We sometimes have resource issues. Hudson Integrated is growing, and they have other clients. It hasn’t been a big issue, and in fact was addressed a year ago, when Hudson Integrated hired some nation to meet our demands. This is more of an contemplation than a murmur.
