Some details
We worked closely with the SALT team to produce a product plan and offering that resonated equally with their vastly different users and stakeholders. Using SALT’s core values and detailed personas for their users, we found an identity that was equally exciting as it is astute and functional.
Product Overview:
SALT Lending is building the first global and agnostic utility for cryptocurrency and
digital asset holders. Smart contract and multi-signature architecture allows the platform to operate securely an automatically.Branding:
The sea of crypto-liquidity is SALT Lending. The mineral and elemental brand of SALT harkens to the history of stored value, exchange, and preservation. Complimentary design elements, such as the colorful waves, represent the cryptocurrency liquidity realized with the SALT Lending technology and product. The delta “A” has become the flagship mark and unmistakable market symbol.
Research &, Inspiration:
We let the brand styles drive the aesthetic appearance of SALT’s user interface, while looking to modern lending products for on-boarding and loan interaction for user experience needs.
UX &, Interactive Design:
Working closely with SALT Lending, using our technology and product research teams, we designed a low friction user experience that allowed borrowers to understand the entire loan process step by step. The SALT Lending platform and user experience is designed for intuitive loan management. Members can collateralize their blockchain assets, manage repayments, and monitor activity in one easy to use, secure application.
Services Provided:
- Branding
- Discovery
- Interactive Design
- Product Strategy
- UX Design
- Web Application Development
- Blockchain Development
- Token Economy
