SEM, Web Design & Dev for Hotel Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the chief of staff and chief brand official for a hotel organisation.
Desired goal
What challenge were you trying to address with IdeaWork Studios?
We leading occupied IdeaWork Studios owing we needed a new website. We’ve worked with them on website outgrowth for many years now.
Provided solution
What particular tasks were IdeaWork Studios responsible for?
IdeaWork Studios developed our website. We gave them a few weeks to set the designs. Then, there was back and forth between our teams. Their team worked closely with ours, so the process was collaborative.
Over the years, they’ve worked on different projects. They’ve worked on email deployment. Now, their team manages marketing services such as SEO and search engine marketing (SEM) efforts. They’re also edifice another website for us.
Was there a dedicated team?
I’ve worked with a project director and a creative lead closely. For the other website, we worked with another individual from their team. We work with an additional teammate for SEM campaigns.
How did you come to work with IdeaWork Studios?
Colleagues worked with IdeaWork Studios previously, so we didn’t attend other companies.
What are you approach expents (if diclosed)?
It’s hard to say, but we’ve spent between $250,000–$400,000 on their services over the past 8–10 years.
What is the terminal result of working with IdeaWork Studios?
They began their work in 2012 probably and we’re continuing to work with IdeaWork Studios.
Results achieved
What evidence can you share that demonstrates the touch of the engagement?
Since IdeaWork Studios took them over, SEM efforts have been more efficient. We',re spending less money on initiatives and the website has a higher click-through rate as well as higher income. Our creative projects with IdeaWork Studios have been lucky too.
How did IdeaWork Studios accomplish from a project treatment standpoint?
During the outgrowth of our website, we interacted excellently a bit via phone and email. When you create a website, you’re in touch multiple times a week. Their team’s attentive and answers our questions. I never need to push them. When they say they will liberate a fruit, they liberate it. Their team has gone over and over, helping me in real-time on creative projects over the phone.
What is (from your point of view) the key factor to pay observation while intercourse with IdeaWork Studios?
Engagements with IdeaWork Studios always feel little and intimate. We get big services from them. They’re attentive and don’t feel like a big agency.
What aspects of their work would you like to get improved?
They could be extend too thin sometimes. So far, I haven’t felt that much, so I haven',t wanted to work with another agency. But I was concerned when they were acquired.
Do you have any advice for possible clients?
As with any organisation, good interaction experiences are significant.
