Some details
Looking to help our client accomplish 2 stated goals of (1) Increase brand recognition &, (2) Drive very high-quality links for SEO, we came up with the idea of building a custom study to position them as experts within their industry. We called it The State of Moving, which utilized social media listening to determine conversation analysis and sentiment analysis, combined with highly reputable existing studies, to create a
beautiful &, captivating infographic-style report.We then used this report as a magnet, arming our PR team with amazing fresh content to reach out to their expansive network of major media. Armed with the visual report/study, our PR team was able to line up:
- A major interview for the client',s CEO &, a featured piece oncNBCNews.com
- Major coverage on Ariana Huffington',s Thrive Global
- MSN
- Real Simple
- CheddarGrit Daily
- and many others.
