Some details
We were hired by Epilogue Systems to first audit existing marketing plans, build new plan recommendations, and then go end-to-end of building out the paid media campaigns, landing pages, content, marketing automations, ad sets, CRM integrations, zapier integrations, and many other activities with 1 goal in mind, drive lead flow to their hungry sales team.
Having an ex-LinkedIn person running client strategy
helps the cause, and B2B marketing is a particular sweet spot of ours. This is one ad set in about 100 overall, which had a mix of custom visual illustrations, video animation, &, stock photos in the overall scheme of split testing the most effective route to qualified inbound lead flow.