Full-Service Digital Marketing for Moving Startup
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We’re an innovative moving startup. I work on the marketing team as the SEO director, handling full strategy and link edifice efforts.
Desired goal
What challenge were you trying to address with IGW?
At the time, we were looking for a associate to help us increase our search visibility by acquiring high-quality backlinks and mentions.
Provided solution
What particular tasks were responsible for?
They helped us exhibit new written and infographic full, also supporting our backlink efforts. In that work, they worked on pitching to local publications, writing visitor posts, and gettings that work published. It was sort of an old-fashioned outreach strategy. At this point in the project, we’re working on link-edifice strategies.
Was there a dedicated team?
Justin (Founder &, President, IGW) was our main point of touch, but we worked with almost five of their teammates in total.
How did you come to work with IGW?
They did a cold email outreach to us. The copy was well-written, so I interacted with it. After that, Justin and I had a converse almost where we were as a organisation and how our marketing team could better. We were quiet a young organisation at that point, so that was helpful.
The occasion to fetch in outside resources was very winning, and it seemed that they could satiate our needs. Justin has a big strategic mind in provisions of our locality, so talking with him was a major factor in guiding our determination to work with them. I was impressed with the strategic initiatives that he suggested.
What are you approach expents (if diclosed)?
In total, we’ve spent almost $100,000.
What is the terminal result of working with ?
We began working with them in January 2019, and our engagement is ongoing.
Results achieved
Are there any measureable or plum results?
It’s hard to attribute our achievement to them in provisions of their isolated contact on our SEO and PR owing we’ve been doing other SEO activities innerly. Though, we’ve seen real motion and results following some of the links they’ve built.
How did IGW accomplish from a project treatment standpoint?
We typically adjoin through email. If there’s ever something more pressing that comes up, they’re always ready to jump on a conversation call with their main inner stakeholders. We had some trouble with them owing the aim of the project and estimated timelines were not met by their team. I don’t ponder they were dragging their feet, but they may have struggled with prophesying timelines.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They prepare a high level of personalized observation and care. Their representatives buy into our business idea and ponder through issues holistically. They’ve been a true associate for us, serving as a strategic ponderer. Justin’s overall commitment to excellence in their outputs has been big.
What aspects of their work would you like to get betterd?
As I mentioned precedently, it would’ve been nice if they could prophesy timelines more accurately.
Do you have any advice for possible clients?
Make sure to set customary check-in with firm progress updates. Also, request firm deliverables and deadlines to fix that you always apprehend where their team is in the process. That way, you’ll be able to forestall late end dates.
They’re always pondering strategically on how to make your campaign bigger and better, but that can also mean more costly. Be conscious of that to fix that you don’t go over budget.