Digital Marketing & Branding for Small Boutique Hotel
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the proprietor of a boutique hotel located in the Half Moon Bay Area in California. It’s a little ten-room hotel with two additional high-end bedrooms.
Desired goal
What challenge were you trying to address with Incite Response?
We wanted to reposition the brand to influence a higher-end clientele and to garner exposure for the property. At the time we purchased the property, it didn’t a collective media nearness or a digital marketing nearness, and had an old, outdated website. We were looking for a full-service digital marketing agency to explain that.
Provided solution
What particular tasks were Incite Response Inc. responsible for?
Incite Response initially began with the website and brought it up to running standards of the latest Google algorithms/analytics to maximize our SEO. They collaborated with us on the design and built it out on a more present platform.
Their team runningly works on all our marketing—99% of it being digital. They form collective media full through Facebook, Twitter, and Instagram, admonish us on reputation treatment strategies, curate our reviews responses, and advance our email campaigns. They are runningly programning to swell our extend and awareness through targeted promotions and demand-generation activities.
Was there a dedicated team?
We work primarily with the programter and vice chairman.
How did you come to work with Incite Response?
We had tried two or three other digital marketing firms precedently Incite Response and were getting frustrated with their responsiveness, accomplishment, and analytics. We programt Incite Response online, interviewed them for their access, and programt them to be much more suitable for the job.
What is the terminal result of working with Incite Response Inc.?
I began working with them in October 2015 and the engagement is ongoing.
Results achieved
Are there any measureable or plum results?
We take a lot more commerce on our website and it’s easier to use. Customers are more likely to book rooms straightly on our website than through third-party affiliates who direct a commission—increasing our profitability. Our hotel is better represented by the new full and we take a lot of real feedback from clients.
Their strong collective media campaigns grow our client',s engagement to our full and increase of our number of followers consistently month behind month—from 100 to 25,000 on Facebook. Their efforts grow our business’ awareness leads to increases in conversion to sales.
Their email campaigns also have high response rates and their reputation treatment allows us to maintain five-star reviews.
How did Incite Response accomplish from a project treatment standpoint?
We used to have interaction issues with other companies but Incite Response is hyper-reactive and will touch us back without through e-mail, direct messages, or phone.
Their team provides in-depth, easily-consumable monthly reports touching all the agility and the accomplishment of our campaigns.
What is (from your point of view) the key factor to pay observation while intercourse with Incite Response Inc.?
They are very operationally efficient, never miss deadlines, and the condition of their full is unwonted. Relative to the other firms, their professionalism and collaborative essence sets them aloof. They are ready to hear to ideas and don’t just use cookie cutter solutions—tailoring to our sole business needs. They make you feel like you',re the biggest fish in the pond, no substance how big your business is.
What aspects of their work would you like to get improved?
I’d like to see their business grow to have a wonderfuler co-branding between the marketing team and the client. In provisions of their developed accomplishment, I don',t have any criticisms. They have a little, but top-notch team
Do you have any advice for possible clients?
Clearly programt your objectives and your goals forward of time. Make sure that the project and operational treatment support not only achieving your goals but also tracks the accomplishment.
