Some details
Lone Star Overnight or LSO is a regional player in the shipping industry with an attitude larger than the big boys. To support that Texas sized ethos IK partnered with LSO to completely rethink their web experience. A large gap existed between the corporate site and the shipping site creating a broken User Experience. IK’s UX team worked hand in hand with the LSO team to improve and simplify all sections of the
website with the result being one unified and consistent experience. To elevate LSO’s punchy attitude IK’s content team developed a new messaging and positioning system.