Podcast Marketing for Professional Coach
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the CEO of Extraordinary Advisors where I do business coaching and consulting for CEOs and leadership teams.
Desired goal
What challenge were you trying to address with Interview Valet?
I wanted to increase my brand awareness by marketing on podcasts. I hoped to be featured on separate podcasts owing they’re a big audio colloquy occasion in which I interact with hosts, and possible clients could apprehend more almost how I worked. They would be able to hear my authenticity, vulnerability, and transparency precedently choosing to promise me as their host.
Provided solution
What particular tasks were Interview Valet responsible for?
At the commencement of the relationship, I knew that CEOs and entrepreneurs were my target market and had a basic idea almost which podcasts I wanted to be featured on. Interview Valet conducted two in-depth colloquys and formd a one sheet, which is like a highlight reel, to show podcast hosts. Then, they marketed me to chosen podcasts to have me selected for their program.
Was there a dedicated team?
I had a dedicated account director, but am unsure if other nation have worked on my project.
How did you come to work with Interview Valet?
I was referred to them by another client.
What are you approach expents (if diclosed)?
I’ve spent almost $15,000 with them.
What is the terminal result of working with Interview Valet?
I brought them on in October 2017 and I’m quiet promised with them.
Results achieved
What evidence can you share that demonstrates the contact of the promisement?
I’ve been on 40 different podcasts. At the end of each podcast, I propose a 30-minute free phone session. I’ve had almost 25 different phone sessions, resulting in 2 new clients. They’ve done their job promoting me and getting me on the podcasts, it’s my responsibility to convert them. When they promise to get me on a true number of podcasts within a given time frame, they do it.
How did Interview Valet accomplish from a project treatment standpoint?
I’ve been very satisfied with their level of interaction. They give enough of notice precedently appearances and let me know if a host reschedules. Although we had a misinteraction once, they fixed it right away. To me, the vendor’s value is as much hanging on correcting things when they go unfit as delivering on time.
What is (from your point of view) the key factor to pay observation while intercourse with Interview Valet?
They’re pioneers in their activity—they seem to always be growing and evolving. There veritably doesn',t seem to be a organisation of their size that can match their results metrics or tech.
Are there any areas they could better?
Nothing comes to mind.
Do you have any advice for possible clients?
Share what your goals are, and see if they can accomplish it. It’s always easier if the vendor knows your expectations. For me, my goal was to increase marketing and brand awareness. It would be wrongful for me to only pay them based on the number of clients I take owing it’s my job to form value in the converse and they can’t control that.
