Some details
Staples is a 30-year-old iconic American brand with a significant B2B business that was undergoing a major reinvention impacting the entire organization. Coming off a recent company acquisition by a private equity firm, and transitioning from a publicly held company to a private one, Staples was set to launch a new master brand. This would be a key milestone in launching the new company and its integrated strategy.
For
the big reveal, Jack Morton was tasked with designing an event that felt big, was impactful and entirely transformative – getting the Staples sales force inspired and making them aware, engaged and excited about the company’s new direction.Read the full case study here: http://www.jackmorton.com/work/building-excitement-around-the-new-staple...