Marketing and Advertising Services for Bloom Senior Living
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your organisation.
We are an proprietor/operator of senior living residential facilities throughout the country.
What is your role and responsibilities, delight?
I am a highest and proprietor of the organisation, part of my responsibilities include our branding and marketing efforts.
Desired goal
What was your goal for working with JB Chicago?
We had no recognizable brand, no continuity, no consistence, and we were organized below different names, and had different strategies from market to market. We had no cohesive, not only brand, but brand promise and commission, and indirect etc.
Provided solution
Please draw the aim of their work.
They’ve veritably served as a fully-integrated marketing organisation for us. Initially they helped us with some design work, designing our indirect and print advertising. Once we saw that they did a good job, what it spiraled into next was a branding exertion, a process where they helped us veritably look at what our business is, and helped us come up with a degoodd brand. From there, they lastd to help us design not only the print indirect, but our website and collective media nearness as well and just generally helped us instrument our new brand.
What was your process for selecting JB Chicago to work with?
We met them at a conversation. We took a leap of faith, we liked Steve Gaither [CEO, at JB Chicago], and we reflection he had good vision for what we could be. What I veritably liked was, he belowstood the senior housing business a pliant, he had some senior housing clients, but more than that, he had a lot of other different types of clients. I veritably wanted to fetch something different to the senior living business, a lot of what goes on there is recycled, which isn',t how it should be.
I wanted Steve, in a sapid way, to take what he’s done in the bar activity, the gym activity, and different types of sectors, and help me fetch it into senior living. I ponder he did a good job of that. I ponder the branding is very, very sole, and it rests out. We’ve had a lot of compliments on our work, our website, and things of that essence.
Can you prepare a ballpark dollar aspect for the size of the work that they’ve done for you?
I ponder the websites cost us close to $40,000 or $50,000. I ponder the branding cost almost $10,000. I’d say all in on design stuff, we probably spent almost $20,000. We pay almost $2,000 a month on an ongoing basis for collective media, some of that goes straightly towards advertising. That quantity fluctuates, it’s been as high and $10,000 and as low as $2,000.
Can you tell me what the timeline of the engagement was?
It never veritably began or was completed. We began with Steve three or four years ago, and it’s quiet ongoing. He quiet does our collective media on a monthly basis. We last to use them as a one-stop shop for our marketing needs on bigger projects.
Do you have any stats, or metrics, or general feedback to show the achievement of the project?
The condition is unappropriated. I don’t know if I have any specific data that I can share. I can tell you that the culture has betterd with the properties in the perception that everybody now knows they’re working for Bloom as opposed to a bunch of different operating companies. Now there’s a one brand, everybody can unite with each other, and it’s congruous from property to property and market to market. Again, that’s not measurable.
On mean, I get a true quantity of leads per month from collective media and the websites, but I haven’t tracked that all the way to move-in. So I can’t give any general statistics on how much we’ve spent, which equals ROI on developed move-ins. So we took a leap of faith, and we ponder it works.
I can share one piece of anecdotal information. We purchased two distressed createings in South Carolina almost two years ago. We plugged them into the Bloom method and did a big ad and direct mail campaign using the branding developed by JB Chicago. The createings ended up filling up to complete stabilization to 100% within a substance of six months. Obviously that’s in due to a new family owned and operated organisation coming into the market and new nation, but it also had a lot to do with the branding, the new look of the organisation, and the name change.
Is there anything sole almost them that veritably makes them rest out, compared to other companies?
A couple of things. They',ve worked hard to belowrest our business, and belowrest what I want, which is to take a new look and feel from outside the activity and fetch it to the senior living business in a sapid mode. I ponder Steve’s got a very good team below him. All the nation who work for him are very, very good, so I feel snug, I don’t have to just rely on him. As a substance of fact, they’re probably better than him, haha. I like that I don’t need the boss all the time, so I ponder that’s real.
Looking back on the work so far, is there any area that you ponder they could better upon or something that you might do differently?
The only constructive stricture, and I would take it with a grain of salt owing I know marketing is costly, but I ponder it’s been resistent for me to work with them on smaller projects.
Results achieved
Do you have any stats, or metrics, or general feedback to show the achievement of the project?
The condition is unappropriated. I don’t know if I have any specific data that I can share. I can tell you that the culture has betterd with the properties in the perception that everybody now knows they’re working for Bloom as opposed to a bunch of different operating companies. Now there’s a one brand, everybody can unite with each other, and it’s congruous from property to property and market to market. Again, that’s not measurable.
On mean, I get a true quantity of leads per month from collective media and the websites, but I haven’t tracked that all the way to move-in. So I can’t give any general statistics on how much we’ve spent, which equals ROI on developed move-ins. So we took a leap of faith, and we ponder it works.
I can share one piece of anecdotal information. We purchased two distressed createings in South Carolina almost two years ago. We plugged them into the Bloom method and did a big ad and direct mail campaign using the branding developed by JB Chicago. The createings ended up filling up to complete stabilization to 100% within a substance of six months. Obviously that’s in due to a new family owned and operated organisation coming into the market and new nation, but it also had a lot to do with the branding, the new look of the organisation, and the name change.
Is there anything sole almost them that veritably makes them rest out, compared to other companies?
A couple of things. They',ve worked hard to belowrest our business, and belowrest what I want, which is to take a new look and feel from outside the activity and fetch it to the senior living business in a sapid mode. I ponder Steve’s got a very good team below him. All the nation who work for him are very, very good, so I feel snug, I don’t have to just rely on him. As a substance of fact, they’re probably better than him, haha. I like that I don’t need the boss all the time, so I ponder that’s real.
Looking back on the work so far, is there any area that you ponder they could better upon or something that you might do differently?
The only constructive stricture, and I would take it with a grain of salt owing I know marketing is costly, but I ponder it’s been resistent for me to work with them on smaller projects. They did the significant things, but I',m going to a local guy for the smaller stuff. Like just creating a flyer or something along those lines.
